CRFT VENUE
Creating a brand identity for a
Stoke's Croft based edgy music venue
inspired by architecture surrounding it.
Applications Used / TimescaleStoke's Croft based edgy music venue
inspired by architecture surrounding it.
Tools used: Adobe Illustrator, Adobe XD, Adobe Photoshop, Adobe After Effects.
Time spent: 19h 30min (Timed with Toggle)
This is a concept project made with Briefbox.
Inspiration
Looking for inspiration and researching the area. What to take as a key element to start the building process? I stumbled upon the fact that street art is a crucial part of the community, they pride themselves on the fact that they have a few Banksys on the street and that was a good enough point to start mixing the brief and the findings to an actual piece of design.
Sketching
In the sketching phase i knew i needed to incorporate stencil style, because of it's blockiness it gives the feel of modern architecture, the letters and elements are almost lego-like built together and also - because it's famously tied to graffiti style.
